Materials: Ethical, Recycled, Sustainable

We work with BCI and organic cotton, the eco-friendly solution for farmers and consumers alike. Our cotton/ linen is grown using natural methods that contribute to better soil and water quality, ensuring a more sustainable future for all. Polyester is recycled to a very large extent. We also look to reduce plastics and only used certified wood. Most of the packaging materials like (paper and poly) is fully recycled.

Energy: water and electricity

With water and energy consumption being extremely high in the industry, we aim to be water neutral by 2025. Various treatments like Installing water harvesting plants to recharge the ground water levels, investing in a new water treatment plant to recycle 80-90% of water and working with energy efficient machinery, helps reduce the water and energy consumption footprint. There is large focus on levels, to switch to renewable forms of energy like solar and hydro.

Carbon neutral: tree plantation

Planting a tree is the most effective way of giving back to the environment. Over decades, deforestation has taken place at an unprecedented level and continues. We are focused on making this less impactful, by taking up tree planation initiatives. We work alongside various organisations that focus solely on tree plantation.

Our factories are also gearing up increasingly to get ZDHC covered (Detox) and most significantly using HIGGs index, to monitor all kinds of environmental impacts from every factory.